Client Success
According to American poet Walt Whitman, "If you done it, it ain't bragging."
As you can imagine … with 20+ years of healthcare marketing experience we have a success story or two achieved with strategies and tactics that just might serve as the foundation for your next success story. Here are a few favorites.
Jefferson Regional Medical Center Increases Cardiac Cath Procedures
by 65% within Five Months
Can a community newsletter really 'move the needle'? Well … yes! Jefferson had spent years upgrading its cardiology program. Now it was time to share the story with the community and referring physicians including primary care, ER and internal medicine doctors, as well as pulmonologists. The essence of the message was the program's remarkable patient outcomes—among the best in the state.
Solutions
Two issues of Visiting Ours, the hospitals community newsletter. Distributed to 100,000 homes and referring physicians throughout primary and secondary markets.
Results
Over the campaign's five month period catheterization procedures increased by 65%. Awareness has been enhanced recently as Jefferson was recognized as having the Best Overall Cardiac Care in the St. Louis Region by Carechex.
Allied Health Research Institute Grows Membership by 40% in Less than a Year
The economy tanked. Membership dropped to only a handful. The Board contemplated closing the doors of the Allied Health Research Institute, an organization focused on addressing the national shortage of PTs, OTs and speech therapists.
Solutions
Aggressive marketing, PR and direct sales programs highlighted with a new website, branding, suite of marketing materials including general brochure, trade show booth, letterhead, and business cards, full facelift of annual meeting & convention.
Results
- Increased membership by 40% in less than one year
- Added multiple top 5% industry and academic leaders to AHRI's membership
- Achieved placements in leading industry and academia publications nationwide
- Record turnout at annual convention in Baltimore, Maryland
- Developed AHRI program segment for NBC television in Columbia, Missouri
Mid-Missouri Hospital Finds its Identity
Surveys showed that a growing community hospital had a virtual identity crisis. The established population remembered the hospital as the 'band aid station' of nearly 40 years ago. Newbies in the community weren't quite sure of the services offered and had plenty of healthcare options. Through the proactive efforts of the Board and senior management, the hospital had grown dramatically by recruiting skilled physicians, acquiring the latest technologies, and expanding the facility and overall capabilities. A great story needed to be told.
Solutions
- Campus-Wide Branding including the hospital, outpatient clinics and retail pharmacies
- A Style Guide and Brand Standards Guide was produced to direct the look, feel and reflect the hospital's culture of caring.
- The advertising campaign included print, billboards, television and radio.
- Public relations featured an expanded community newsletter as well as sharing the story with the local media.
Results
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Just two years later this facility is the 'hospital of choice' in the communities it serves.
- The retail pharmacies and outpatient clinics have realized a steady growth in business.
- Achieved story placements in local newspapers, radio and television.
- Branding has achieved a look of continuity while complementing the hospital's image and awareness.
A few more 'Snapshots of Success' …
Midwest Hospital Successfully Aligned with Olympic Torch on its Trek to Atlanta Games
Achieved more placements than neighboring major metro area including segment on NBC's Today Show. (Responsible for media relations and special event management)
Illinois Hospital Reaches out to Community with Important Cancer Screening
Hospital aggressively fights growing colorectal cancer trend. Over 300 screening kits distributed at main hospital and four clinics. (Responsible for media relations, event planning, copywriting)
Physician Recruitment Video Draws Docs from Across the Country to Midwest
Harvard, Mayo, and Washington University are names synonymous with excellence in training. Our goal was to recruit some of the 'best of the best' to a growing community hospital. Mission accomplished! (Responsible for all phases of video production, physician relations and recruitment)
When you are ready to discuss your important project, campaign, or marketing plan,
e-mail us or call 314-954-0007.
